Digital Lucky Raj

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 Lesson-1: Introduction to Digital Marketing | (FREE Digital Marketing Course)

Hi guys, welcome to the free digital mastery

course.

 

My name is Lucky Raj, and I help students,

experienced professionals and people looking

for career change learn digital marketing

for free.

 

So that they can enhance their resume, get

a job, and open up for ample opportunities.

 

Who am I to even teach you digital marketing,

right?

 

After all, why would I teach you a 60,000 rupees

course for free.

 

Well, I've been doing this digital marketing

for seven-plus years now.

 

I have a portfolio of seven-plus websites

that drive approximately ten lakh visitors,

 

and make me close to five to seven thousand

dollars per month.

 

Apart from that, I also do pay to consult,

I'm a trainer and a speaker.

 

Now comes the big question, what is digital

marketing?

 

In simple terms, digital marketing is all

about driving more customers.

 

Be it any product, or all services, using these

technologies primarily through the internet.

 

There has been an exponential rise in the

digital marketing jobs.

 

More and more companies are using digital

marketing to acquire new customers.

 

Now, let's talk about how learning digital

marketing can help you.

 

Digital marketing is a skill that everyone

must-have.

 

There are numerous benefits for everyone.

 

You can quickly get a job, and you can even do

a career shift, if you are not happy with

 

your current work.

 

You can even take freelancing work as well.

 

You can become a full-time freelancer or do

it part-time, for extra money.

 

Now, this is especially good for college students

who needed extra pocket money while practicing

 

the newly learned DM skills.

 

You can even enhance your resume by adding

DM as a skill.

 

Students, and even working professionals can

stand out among the rest of the competition

 in their interview by adding DM as a skill.

 

If you are a small business or a start-up

owner, or even planning to start a start-up,

 even then this digital marketing mastery course

will help you immensely.

 

Having knowledge of digital marketing

will be a crucial asset for you to grow your business.

 

Trust me guys, this is a skill that will help

you, one way or another.

 

Now, let's talk about digital marketing jobs

in India.

 

Unlike the saturated and more competitive

careers, digital marketing is a fairly new field.

 And it is expected to grow at a rapid pace.

 

So how much do digital marketing jobs pay?

 

It is one of the highest-paid jobs in India.

 

Now, I must mention that job is not the only

way to make money through digital marketing.

 

You can even start a business, just like me.

 

Or you can even do paid to consult for the

companies.

 

Like I'm charging $100 - $200 per hour for

my personal coaching.

 

And the best part is, you can even create

a passive source of income either through

 

blogging or affiliate marketing.

 

We'll be talking all about this in the future

videos.

 

Who can learn digital marketing?

 

Well, you don't need any special qualifications.

 

No technical background is needed.

 

All you need is one laptop or a computer and

an internet connection and that is all you need.

 

Even a six-class student can start learning

digital marketing.

 

A few days ago, I saw a kid from Romania who

is 18 years old and he's in Facebook ad campaigns

 

of hundreds and thousands of dollars.

 

And he started to learn digital marketing

when he was 17.

 

So, if an 18-year-old kid from Romania can

do it, then you can do it as well.

 

There's no age limit, no massive course fee,

only your willingness to learn.

 

What is the best way to learn digital marketing?

 

Well, when I started, there was no one to

guide me.

 

No one to tell me the best tools, tips or

strategies that actually work.

 

Lucky for you, I'll be teaching you all of

that.

 

You need a guide, a person, who has made the

mistakes so that you don't.

 

Please don't spend 40, 50, or 60 thousand

rupees on these digital marketing courses.

 

Learn with all of us.

 

We have an engaged community in our Facebook

group, where you'll be learning with thousands of others and we'll also be providing you

with bonuses, checklists, and worksheets.

 

One big piece of advice that I can give you, is that

practical knowledge is what matters the most.

 

So don't just watch the videos lessons, but

also, take action.

 

Complete all the steps, associated with each

lesson to be able to actually learn it.

 

This is the right thing for you guys, don't

be confused, we are here for you and if you

 

have any questions you can email me at my email

 

 What is Digital Marketing- - 4 Easy Tips + Examples (2022)

- What's up? It's Lucky from Digital Lucky Raj. And in this blog, I'm going to teach you all you need to know about digital marketing. What it is, how to succeed and who's doing it right?



defines digital marketing as all marketing efforts that use an electronic device or the internet. Traditionally, this means the efforts you put into marketing, using search engines, social media, email, and websites but in today's world, it can also mean when users are watching videos, playing video games, and even chatting with friends. That's right, every interaction is an opportunity. Nothing is sacred from the clutches of commoditization. But no matter what form your digital marketing takes, there are some guidelines to follow to get the most from your efforts. Here are HubSpot's four digital marketing tips and a quick example for each. Number one, define your audience.

Everybody is online.93% of Americans to be exact.No idea who that final 7% is, could be anyone, probably Ja Rule. But you can't effectively market to everyone at once. So it's important to identify to who your marketing is supposed to appeal. And this can be accomplished through buyer personas. A buyer persona is a semi-fictional representation of your ideal customer that is based on market research and data about your existing customers. If your product is B2B, your buyer persona will probably focus on info like the buyer's company, their role in the organization, the size of the organization, their challenges, and so on.

B2C businesses tend to focus more on buyers' demographics, like age, education, and personal interests. A good example of this is the personal finance app Mint. All adults need financial tools but mint focuses specifically on the young professional demographic. You can see immediately when you go to the MintLife Blog from the photos of young adults that they use, to headlines like, " Can I Afford to Have a Hot Girl Summer?" I've been asking myself that question for months now, but no leads. But no matter how hot my summer is, it's unmistakable who Mintdefines as its audience.

Tip number two for all digital marketing is: to be present where your audience is. People are online all the time, an average of nearly seven hours a day by some estimates. But that doesn't mean they're all in the same place. That would be ridiculous and also impossible.

By defining your audience in step one, you can now determine their habits and figure out the best place to reach them. This can be accomplished in part by ad-targeting tools that all the major digital platforms offer, but ads only go so far in the digital marketing economy. So smart marketers go deeper, integrating their messaging into demo-specific content. And I'm sure you're gonna ask me now," well, Jamal, let's hear about an example." All right. For example, TurboTax.Sure you heard of them. They wanted to engage with a Latino audience and they did this by activating an integrated marketing campaign that created online tools, content, and activation specifically for that demographic. The company then formed strategic media and community partnerships with groups like the Hispanic Heritage Fund and

We All Grow Latina Network to leverage those organizations' ability to communicate with that demographic. Remember digital marketing is social marketing. So socializing with your audience through participation in their communities is(Jamal imitating a chef's kiss)there's nothing better than that...That's and also you'll fail if you don't do it. Tip number three for effective digital marketing is: to build an effective funnel. Getting your messages to your audience is one thing, but getting them to act is another. For digital marketing, the steps for converting a stranger into a customer are usually defined in discrete steps shaped like a funnel. So this can include things like attracting visitors through messaging at the top of the funnel and turning those visitors into qualified leads by offering deals or content that they sign up for in the middle of the funnel. Then closing the deal through smart engagement. You're sitting here again, going," oh, Jamal I wanna hear about an example of this." Well, Audible. Sure you heard of those guys. Well, they ended up building a very effective online sales funnel, which builds awareness for the audiobooks and podcasts on its platform by working with creators to promote via social media. Potential subscribers are then offered30 days of Audible for free, so they can listen to the content that first interests them and they become customers once billing starts when the free trial is over. Even if your business doesn't a subscription model, you still wanna offer incentives to get potential customers to engage with your brand. This brings us to our fourth and final digital marketing tip: monitor and report. Marketing pioneer, JohnWanamaker, famously said,&  quot; half the money I spend on advertising is wasted; the trouble is I don't know which half." John you and I have the same problem, but my money stopped being spent on advertising, you know what I'm saying. (Jamal laughing)I'm broke! The great thing about digital marketing is now you can tell which half of your marketing is working and which half is wasted. This is done by first using analysis to determine whether the audience is finding your messaging by tracking impressions and views. Next, you wanna track how well your audience responds to your message by looking at things like click-through, signup, scrolling, and ultimately sales.HubSpot offers a full suite of marketing analytics and dashboard software to help you be a smarter data-driven marketer. Companies also need to monitor what people are saying about them online to influence perception and heaven forbid, quickly address bad PR. And at this point you're thinking," this guy's out of examples." Once again, you are incorrect. Gatorade.

They run a full 24/7 mission-control center in Chicago. That mission is to amplify positive sentiment and address any negative comments as quickly as possible before they have time to spread. You might not be ready to staffa full-time social media monitoring team, but you do need to take time to engage with your online audience in real-time. That's because digital marketing, when done right, is a two-way conversation. To upgrade your digital marketing performance, you already know what to do. Check out the link in the description below for the online course we offer at HubSpot Academy. And until then I bid you a(Jamal speaking foreign language)As they say. In their communities is key, cannot emphasize this.

 

Internet

 

Internet stands for international Network.

Internet is a worldwide network of computers that allow public to share the information globally. Internet was developed by Vinton Cerf & Robert E. Kahn. TCP/IP is the backbone of internet.

 

Internet Standard Organization

There are many organizations that are responsible for smooth operation of internet such as ISOC (Internet Society)

(1)   IAB (Internet Architecture Board)

(2)   ITEF (Internet Engineering Task Force)

(3)   IESG (Internet Engineering steering Group)

 

World's First Operational Network

APPANET (Advance Research Project Agency Network) was the first network developed by US department of defence for military purpose.

 

WWW (World Wide Web)

It was developed by Tim Berners Lee in 1989.

It is a vast collection of information of Hyperlink Hypertext document called webpage. Difference between Homepage,Webpage and Website.

Homepage

It is the first page or default page of every website.

Webpage

It is a collection of information such as text, image, audio and video.

Website

It is a collection of webpage. Backbone of WWW is HTTP. Hyperlink and Hypertext

Hyperlink : It is a link i.e. used to navigate from one webpage to another page.

Hypertext : It is the text which contain hyperlink.

 

Web pages are written in HTML (Hypertext Markup Language). HTML is a scripting Language that written in Notepad and Notepad is a text editor.

File extension of HTML is .HTML/.htm


W3C (World Wide Web Consortium)

It is the main international standard organisation for www.

 

Internet Equipment’s

ISP (Internet Service Provider)

ISP is a company that provide internet services to the public such as MTNL, BSNL, Airtel, Idea etc.

Internet Services was launched by VSNL (Videsh Sanchar Nigam Limited) for the first time in India.

First Private Internet Service Provider : Satyam infoway MTNL (Mahanagar Telephone Nigam Limited)

BSNL (Bharat Sanchar Nigam Limited)

 

Browser

It is a software that allow the user to access the information on www. First Browser was World Wide Web and Later it renamed by Nexus. First Graphical Web Browser : MOSAIC

First Web Browser from India: EPIC Successful Browser : Netscape Navigator

Some other Browser that we are using IE (Internet Explorer), MS Edge, Safari, Opera, Google chrome, MozillaFirefox, UC Browser etc.

 

MODEM

Modem stands for Modulation/Demodulation i.e. used to convert Analog Signal to Digital Signal and Digital Signal to analog signal.

Modem is require for connect to the internet through telephone line. Modem provide a link between ISP and Browser

First commercial modem made for converting digital computer data to analog signal by AT&T- DATAPHONE.

Internet Access Method  Dialup Connection

This connection use PSTN (Public Switched Telephone Network) to establish a connection by dialing a number on telephone line to the ISP. It was very Slowest Internet Connection. Speed of this network provides 56 kbps or lower than 56 kbps (Kilo bits per second).

ISDN (Integrated Service Digital Network)

This connection provides faster speed and better quality than dialup connection. Speed of this network provides 64 kbps-128 kbps.


Leased Line

Leased Line is a dedicated fixed bandwidth and symmetric data connection. This connection are used by business group to connect large geographically distant offices.

DSL(Digital Subscriber Line)

Broadband connection use DSL for High bandwidth connection. DSL connection are:

·         SDSL (Symmetric Digital Subscriber Line)

·         ADSL (Asymmetric Digital Subscriber Line)

·         R-ADSL (Rate-Adaptive Digital Subscriber Line)

·         VDSL (Very High bit rate DSL)

Wireless Internet Access

It connect devices like Laptop, Mobile Phone, tablet wirelessly without physical connection.

Mobile Network

Mobile or cellular technology used different generation for connect with internet such as 1G/2G/3G/4G (LTE-Long Term Evolution).

 

Search Engine

Search Engine is a website that allow you to search address of desired information from www. First search engine was created by Alan Emtage -ARCHIE

Top most popular search engine:

Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, DuckDuckGo, Chacha.com Some other search engine are:

Rediff, MSN, AltaVista, Meta, Deltasarch, Lycos

 

Domain Name

Domain Name used in URL (Uniform Resource Locator) to identify particular website. Domain name provide an easy way to remember internet address.

DNS (Domain Name System)- DNS is used to convert domain name into IP address.



Types of Domain

.com    Commercial Purpose

.org      Organization

.gov     government

.mil      Military

.ac        Academic

.net      Network

.biz      Business

.pro      Professional

.nic      National Informatics Centre


.info     Information

.co.in Corporate in India.

Country Domain

.in        India

.pk       Pakistan

.cn       China

.uk       United Kingdom

.au       Australia

.ca        Canada

.jp        Japan

 

URL(Uniform Resource Locator)

It is a way to locate the resource of file or document on internet. URL define the address of file on internet has unique address.

URL contain various parts https//www.google.com

Https - Hypertext transfer protocol secure www-Indicate of any website on internet google - Name of website

.com - Types of domain goole.com - Domain Name

 

E-Mail (Electronic Mail)

Email services allow to user so that they can stand text, images and audio to another user in any place of world. It is used for writinga letter.

Inventor of Email - VA Shiva Ayyadurai

First email was written by Ray Tomlinson and he also given the concept of @ symbol i.e. part of email.

Email Based on "Store & Forward Model.

 

Message envelope (To, cc, Bcc)

To : Main Receiver of Email (Response Expected)

CC: Carbon Copy (Where writer inform publically about the message, “cc” field can see everyone's email address under “To” field but cannot see the address of “Bcc” field.

Bcc : Build Carbon Copy (for hiding the particular person's address)

Netiquette

Net+attequite (A set of guidelines that should be followed for sending email).


 

Components of EMAIL

Compose email: When we create a new email.

Inbox:     Where email message have received successfully Draft: Email which are saved automatically for future.

Outbox: Email which we have sent but failed. Sent:               Email which have sent successfully.

Spam:    Unwanted email, Junk email, Malicious email or Unsolicited email Trash:               Deleted email goes to the trash.

Starred: Email which are labelled with a Yellow star for easily find them later. Achieve: Email can be accessed quickly at a later date

 

Cookies

Cookies are browsing information which you have visited before and these information stored in browser's catch memory.

Bookmark

Bookmark is a URL or saved Link i.e. stored for later retrieval easily.

Cloud Computing

Cloud Computing work as a portable storage. Cloud Computing is used for sharing the data and accessing the resources over the internet instead of computer's memory such as Hard disk drive, Pen Drive, CD, DVD etc. We can use the cloud computing on own demand.

Example: Office online, Google Drive, Dropbox etc.

 Digital Marketing kya hoti hai |  What is Digital Marketing 

 

Digital marketing is the marketing of products or services over the Internet using digital technologies, including mobile phone apps, display advertising and the use of any digital 





This is completely different from traditional marketing. If I had said this in 2016, it may seem new to many people, but we are talking about 2022, at this time the need of digital marketing is growing very fast. Even now the politics are digitally promoting themselves. Because it is a cheap and targeted method. From awareness of your brand to sales, everything can be done through digital marketing.











 

20 Excel Tricks That Can Make Anyone An Excel Expert

Excel 2010 provided more surprises than ever before, thanks to Microsoft’s development. You can’t dismiss Excel’s importance in daily work if you’re dealing with a lot of massive data. However, there are many important tips and methods that are usually neglected by both beginners and advanced users. Here are 20 Excel spreadsheet secrets that you may not be aware of. Please keep in mind that all of the functions in this article are based on Microsoft Excel 2010.




1. One Click to Select All

You might know how to select all by using the Ctrl + A shortcut, but few know that with only one click of the corner button, as shown in the screenshot below, all data will be selected in seconds.


2. Open Excel Files in Bulk

Rather than open files one by one when you have multiple files you need to handle, there is a handy way to open them all with one click. Select the files you would like to open then press the Enter key on the keyboard, all files will open simultaneously.


3. Shift Between Different Excel Files

When you have different spreadsheets open, it’s really annoying shifting between different files because sometimes working on the wrong sheet can ruin the whole project. Using Ctrl + Tab you can shift between different files freely. This function is also applicable to other files like different Windows tabs in Firefox when opened using Windows 7.

4. Create a New Shortcut Menu

Generally, there are three shortcuts in the top menu, which are Save, Undo Typing and Repeat Typing. However, if you want to use more shortcuts, like Copy and Cut, you can set them up as follows:

File->Options->Quick Access Toolbar, add Cut and Copy from the left column to the right, save it. You will see two more shortcuts added in the top menu.

5. Add a Diagonal Line to a Cell

When creating a classmate address list, for example, you may need a diagonal link in the first cell to separate different attributes of rows and columns. How to make it? Everyone knows that Home->Font-> Borders can change different borders for a cell, and even add different colors. However, if you click More Borders, you will get more surprises, like a diagonal line. Click it and save—you can now make it immediately.

6. Add More Than One New Row or Column

You may know the way to add one new row or column, but it really wastes a lot of time if you need to insert more than one of these by repeating this action X number of times. The best way is to drag and select X rows or columns (X is two or more) if you want to add X rows or columns above or left. Right click the highlighted rows or columns and choose Insert from the drop down menu. New rows will be inserted above the row or to the left of the column you first selected.


7. Speedily Move and Copy Data in Cells

If you want to move one column of data in a spreadsheet, the fast way is to choose it and move the pointer to the border, after it turns to a crossed arrow icon, drag to move the column freely. What if you want to copy the data? You can press the Ctrl button before you drag to move; the new column will copy all the selected data.


8. Speedily Delete Blank Cells

Some default data will be blank, for various reasons. If you need to delete these to maintain accuracy, especially when calculating the average value, the speedy way is to filter out all blank cells and delete them with one click. Choose the column you want to filter, go to Data->Filter, after the downward button shows, undo Select All and then pick up the last option, Blanks. All blank cells will show immediately. Go back to Home and click Delete directly, all of them will be removed.

9.      Vague Search with Wild Card

You may know how to activate the speedy search by using the shortcut Ctrl + F, but there are two main wild cards—Question Mark and Asterisk—used in Excel spreadsheets to activate a vague search. This is used when you are not sure about the target result. Question Mark stands for one character and Asterisk represents one or more characters. What if you need to search Question Mark and Asterisk as a target result? Don’t forget add a Wave Line in front.

10.  Generate a Unique Value in a Column

You are aware of the key function of Filter, but few people use the Advanced Filter, which will be repeatedly applied when you need to filter a unique value from data in a column. Click to choose the column and go to Data->Advanced. A pop-up window will show up. As the screenshot shows, click Copy to another location, which should be in accord with the second red rectangular area. Then specify the target location by typing the value or clicking the area-choosing button. In this example, the unique age can be generated from Column C and show in Column E. Don’t forget to choose Unique records only, then click OK. The unique value showing in column E can be the contrast of the original data in C, that’s the reason why it is recommended to copy to another location.

11.  Input Restriction with Data Validation Function

In order to retain the validity of data, sometimes you need to restrict the input value and offer some tips for further steps. For example, age in this sheet should be whole numbers and all people participating in this survey should be between 18 and 60 years old. To ensure that data outside of this age range isn’t entered, go to Data->Data Validation->Setting, input the conditions and shift to Input Message to give prompts like, “Please input your age with whole number, which should range from 18 to 60.” Users will get this prompt when hanging the pointer in this area and get a warning message if the inputted information is unqualified.

12.  Fast Navigation with Ctrl + Arrow Button

When you click Ctrl + any arrow button on the keyboard, you can jump to the edge of the sheet in different directions. If you want to jump to the bottom line of the data, just try to click Ctrl + downward button.


13.  Transpose Data from a Row to a Column

You would use this feature if you want to transpose data to get a better display; however, retyping all data would be the last thing you would need to do if you know how to use the Transpose function in Paste. Here’s how: copy the area you want to transpose, move the pointer to another blank location. Go to Home->Paste->Transpose, please note that this function won’t activate until you copy the data first.


14.  Hide Data Thoroughly

Almost all users know how to hide data by right clicking to select the Hide function, but this can be easily noticed if there is only a little bit of data. The best and easiest way to hide data thoroughly is to use the Format Cells function. Choose the area and go to Home->Font->Open Format Cells->Number Tab->Custom->Type ;;; → Click OK, then all the values in the area will be invisible, and can only be found in the preview area next to the Function button.

15.  Compose Text with &

Complicated formulation is unnecessary, as long as you know how to use &. You can compose any text freely with this symbol. Below I have four columns with different texts, but what if I want to compose them to one value in one cell? First, locate the cell that is to show the composed result, use the formulation with & as shown in the screenshot below. Click Enter: all texts in A2, B2, C2 and D2 will be composed together to become LizaUSA25@ in F2.

16.  Transforming the Case of Text

With all the tricks shared here, I’ve tried my best to avoid complicated formulation. But there are still some simple and easy to use formulations to show you, like UPPER, LOWER and PROPER, which can transform texts for different purposes. UPPER will capitalize all characters, LOWER can change text to all lower case and PROPER will only capitalize the first character of a word.

17. Input Values Starting with 0

When an input value starts with zero, Excel will delete the zero by default. Rather than reset the Format Cells, this problem can be easily solved by adding a single quote mark ahead of the first zero, as shown.

18. Speed up Inputting Complicated Terms with AutoCorrect

If you need to repeat the same value and it is complicated to input, the best way is to use the AutoCorrect function, which will replace your text with the correct text. Take my name, Liza Brown, for example, which can be replaced by LZ. Therefore, every time I input LZ, it can autocorrect to Liza Brown. Go to File->Options->Proofing->AutoCorrect Options and input Replace text with correct text in the red rectangular area, as below.

19. One Click to Get More Status

Most users know how to check the data status in the bottom of an Excel sheet, like Average and Sum Value. However, do you know you can move the pointer to the bottom tab and right click to get more status, as shown below?


20. Rename a Sheet Using Double Click

There are multiple ways to rename sheets, and most users will right click to choose Rename, which actually wastes a lot of time. The best way is to just click twice, then you can rename it directly.

 

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